Brief yet powerful video content, such as that shared on platforms like TikTok, has been shown to significantly influence travel decisions. This insight was shared by a leading expert from TikTok MENA during a panel discussion at the ATM 2024 Future Stage held at the Dubai World Trade Centre (DWTC).
The expert highlighted how Gen Z travelers are particularly swayed by short-form video content, which provides them with quick and engaging travel inspiration. Mobile and community-led search platforms have also played a pivotal role in breaking down barriers to travel, simplifying the pre-booking process.
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