Experts speaking at ATM outline strategies to realise China’s full tourism potential for Middle East

Research conducted by Huawei’s Petal Ads platform reveals a significant increase in Chinese tourists visiting the Middle East, with numbers rising by 54% between the first quarters of 2023 and 2024. Experts attribute this surge to the appeal of cultural experiences and scenic attractions, which are top priorities for Chinese travelers when planning their vacations.

The Arabian Travel Market (ATM) is currently underway and will continue until May 9 at the Dubai World Trade Centre (DWTC). This event brings together industry leaders to discuss trends and innovations in the travel sector.

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For additional information, please contact us or visit the Arabian Travel Market website at wtm.com/atm/en-gb.html.